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Mgazine active beauty as an effective toll of marketing communication
 Orgoníková, Daniela ; Klabíková Rábová, Tereza (advisor) ; Hejlová, Denisa (referee)
This thesis is focused on communication efectivness of the customer magazine active beauty within the framework of communication activities dm drogerie markt company on the Czech market. In the first part based on theoretical resources the role of customer magazine is defined and supported with real examples. The aim of the thesis is to find out whether the customer magazine is an efective tool of marketing communication of the company. As a main method the descriptive analysis is used along with competition analysis and questionare survey. The findings are formulated as recommendations for future improvements and development of the magazine in order to become more effective marketing tool within the communication of the company.
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